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Due to its controversial and revealing design, the bikini was slow to be adopted.In many countries it was banned from beaches and public places.
However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public.
Rayon was used in the 1920s in the manufacture of tight-fitting swimsuits, By the 1930s, manufacturers had lowered necklines in the back, removed sleeves, and tightened the sides.
With the development of new clothing materials, particularly latex and nylon, swimsuits gradually began hugging the body through the 1930s, with shoulder straps that could be lowered for tanning.
Wartime production during World War II required vast amounts of cotton, silk, nylon, wool, leather, and rubber.
In 1942, the United States War Production Board issued Regulation L-85, cutting the use of natural fibers in clothing Although briefer than the two-piece swimsuits of the 1930s, the bottom of Heim's new two-piece beach costume still covered the wearer's navel.
For women, wearing a bikini signaled a kind of second liberation. It was instead a celebration of freedom and a return to the joys in life." Fashion magazine Modern Girl Magazine in 1957 stated that "it is hardly necessary to waste words over the so-called bikini since it is inconceivable that any girl with tact and decency would ever wear such a thing".
In 1951, Eric Morley organized the Festival Bikini Contest, a beauty contest and swimwear advertising opportunity at that year's Festival of Britain.While still considered risqué, the bikini gradually became a part of popular culture when film stars—Brigitte Bardot, Raquel Welch, Ursula Andress and others—began wearing them on public beaches and in film.The bikini design became common in most Western countries by the mid-1960s as beachwear, swimwear and underwear.The press, welcoming the spectacle, referred to it as Miss World, The National Legion of Decency, a Roman Catholic body guarding over American media content, also pressured Hollywood and foreign film producers to keep bikinis from being featured in Hollywood movies.took advantage of the risqué publicity associated with the bikini by posing for photographs wearing them—pin-ups of Hayworth and Williams in costume were especially widely distributed in the United States.The bathing gown of the 18th century was a loose ankle-length full-sleeve chemise-type gown made of wool or flannel that retained coverage and modesty.